Let’s pay a visit to Whole Foods’ splendid Columbus Circle store in New York City. As you descend the escalator you enter the realm of a freshly cut flowers. These are what advertisers call “symbolics”—unconscious suggestions. In this case, letting us know that what’s before us is bursting with freshness.
Flowers, as everyone knows, are among the freshest, most perishable objects on earth. Which is why fresh flowers are placed right up front—to “prime” us to think of freshness the moment we enter the store.
Grazing life.
- to graze
- v. (informal) To eat a variety of appetizers as a full meal.
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2011-10-22
Source: Fast Company
